Home > cock-ups, Daily Mail, Headline headaches, journalism > The NHS has a mush-wimp moment

The NHS has a mush-wimp moment

The Daily Mail, along with Guido Fawkes and others, is quite rightly having a lot of fun with this online NHS ad for an anaesthetist:

NHS job vacancy ad

Please ensure the rubbish is correctly placed in the right recycling box

Across the pond, the National Review has also picked up on it, with Corner blogger John Derbyshire saying it’s an example of a “newspaper editor’s worst nightmare…that his scribbled instructions to journalists (“insert usual blather abt need 2 fix schools etc …”) might end up in the finished copy.”

It’s similar to those times when a layout artist’s “Insert text here jlkjlkj ssffssd kljllkj” instruction boxes appear in the national papers: similar, but not synonymous, since news editor’s comments often betray a particular feeling on the writer’s part.

Certainly, we all know what the writer of the NHS ad thought about the “usual rubbish” regarding equal opportunities that are de rigueur in public service job ads. Not that he or she was necessarily against equal opportunities, just that, with that wise native intelligence of the average Brit, they had long realised it was a foolish, time-wasting and expensive parroting of meaningless platitudes necessary purely because politicians have decreed it so.

Fellow National Review blogger Richard Brookhiser picked up the baton and mentioned his fave example from the Boston Globe, which I’d not been aware of.

On Saturday, March 15, 1980, following a speech on the economy by President Jimmy Carter, the Globe headlined an editorial:

Boston Globe More Mush from the Wimp

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