A bit of joined-up thinking lacking there, lads

The Mirror had a good splash today (August 5) with the Bambi killer story, but I’m not sure that starburst price on the right sent out quite the message that was intended from the newsagents’ shelves:

I glanced at it and thought: “That’s odd – why are they trumpeting that they’ve nearly doubled in price?” The penny (or rather, 40 pennies) dropped when I took a closer look, but how many others would have bothered? Just asking.