Home > Pythia of Journalism, The Guardian > The Guardian: We’re green, you’re fired. But you like us, you really like us

The Guardian: We’re green, you’re fired. But you like us, you really like us

Turns out The Guardian – home sweet home of perennial climate change cuckoo George Monbiot – has an Executive Editor (Sustainability). No surprises there.

In case Branson hasn’t been on the telly recently (haven’t seen him since the election – now, why is that?) and your life is bereft of beardies, his name is Jo Confino and this is what he looks like:

Jo Confino

Hi, I'm Jo, and I'm sustainable

In a page the Guardian slipped under the radar in true Jo Moore style, Jo Confino says this:

Our long-term ambition is to be carbon positive – going beyond carbon neutral and positively affecting climate change. We aim to do this by influencing individuals, companies and governments as well as setting challenging targets in operations we directly control.

Stop sniggering at the back there, Hitchens. Liddle, put that fag out – that’s not what Jo means by carbon positive. He’s going beyond carbon neutral, right? He’s carbon positive! (Park the SUV round the back, will you Toynbee, there’s a good chap.)

He means:

Through our editorial coverage and business activities, we hope to demonstrate to readers, staff, advertisers, suppliers and our communities that Guardian News & Media is committed to enhancing society’s ability to build a sustainable future.

Worthy aims. And how best to enhance society’s ability to build a sustainable future?

Cost-cutting and redundancies across the business have shaken the culture of GNM. While job losses are difficult in any circumstance, they have been felt more keenly at GNM as its ownership by the Scott Trust has meant the company has in past economic downturns been able largely to avoid job cuts.

Oh-oh. And? And??

Despite this upheaval, the latest employee survey showed there was a widespread acceptance of the need for the company to respond to the difficult economic climate; 86% agreed that restructure and cost-cutting was necessary – £26.2m in 2009-10 – to respond to changes in the media industry.

So the people you’re firing like it, right?

And? And?? And??

All this and more is there in the report, the full version of which, warts and all, will be published online tomorrow (guardian.co.uk/sustainability).

Eagerly, I went to the Guardian’s sustainability page and saw this:

Guardian supports Malawi sex workers

Didn't see this job advertised in Guardian media


Now if I was a Guardian journalist with enough sense to read between the lines of Sustainable Jo’s greenery yallowery twiggery, I would see there’s a big, sustainable and carbon positive airplane coming with seat P45 reserved just for me.

But I would also demand paid, extensive – nay, exhaustive – training before I was flown away to this particular position they’re advertising in Malawi.

Typically, the Pythia of Journalism says not a word. Twit.
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